Viorica went through a wide rebranding

The Moldovan brand has gone through a major rebranding, after which it appeared in front of consumers in a new format.

Spring has begun with a change of visual identity of the biggest company  of cosmetics and perfumery products from the Republic of Moldova. The process of rebranding never is random and not surface. This is the case of Viorica Compan the rebranding came to underline and to line with the significant growth of the company registered in recent years, establishing a close and beautiful relationship with the consumer, but also changing the approach regarding the elaboration and production of cosmetics, aimed at the firm and expressive positioning of the Viorica brand on the over-crowded market in the profile industry.

The new visual identity of the brand was elaborated in concordance with its philosophy, modern trends and the with to keep and capitalization the rich history of the company. The central symbol Ō represent the perfection and the integrity, bun the new logotype, thanks to its simple and balanced shape, it is presentable and easy to recognize. The decorative motif of Viorica symbolizes the symbiosis between science and nature, linking the constituent elements of the brand in a unique visual style. The color range transmits the idea of calm, strength, quality, naturalness, harmony and purity of the new brand.

Andrei Tanculevici, brand director Viorica: “For us, it was very important to create a unique brand, with a clear and integral philosophy. We tended to develop a modern, unique, scientific and natural brand. I am certain that the new identity and the new Viorica style, its values and new products will be highly appreciated by the consumer. ”

The fundamental principle

The future course of the company is guided by the fundamental principle on which the new Viorica identity is built: the harmonious and balanced cooperation between botanical science and dermatological expertise in the creation of cosmetic products. Thus, all Viorica products are made from ingredients of plant origin under the control of the team of dermatologists.

Vlad Chirtoca, Marketing Director: „The use of plants and natural components in our products has always been the DNA of our brand, but now Viorica is not only a «natural» brand but has become a «natural-professional» cosmetic. Our ambition is to provide consumers with affordable care products that are at the same time correct, efficient and safe.”

Mission

New Viorica takes on the mission of demonstrating that a skin, hair and skincare product, which is not the only natural but also of maximum efficiency, is absolutely possible and accessible.

In this context, Viorica company sponsors a unique eco-project in the Republic of Moldova, VioPark, whose objective is the cultivation of organic plants, which are used as a source of raw material for cosmetics production.

Viorica Basic Care

All the power and effectiveness of the unified plants ingredients in a special series of basic skin and body care products.

Viorica Nordica

Series with a special purpose, designed for skincare in the cold season, to protect the skin from the weather and the effect of low temperatures.

Viorica Grapes vine

Skin and hair care system to prevent age-related changes, based on the unique Viephenol antioxidant complex obtained from Moldovan grapes.

                                                                                Sensivio

A series of delicate products for intimate hygiene, created especially for women. Hypoallergenic formulas, enriched with lactic acid, do not affect the natural protective microbiome and offer gentle care and long-lasting freshness.

Vlad Chirtoca, Marketing Director: „For a clearer illustration of the new approach, the Viorica Vie series is used, based on which is the polyphenolic extract from grape seeds, which has a strong antioxidant action. This complex was developed in collaboration by Viorica experts and the main scientist in the field of oenology, Mr Ion Prida, representing an innovative ingredient, very useful for the skin, of which we are very proud.”

Viorica online

And since no business can be conceived outside the internet, Viorica has also finished its style in the virtual space. In addition to the manifesto "who is the new Viorica" ​​which can be found on viorica.md, there is also an online store where all new products can be viewed, with a detailed description and content of the products. For the convenience of the buyers, the company also provides free delivery (details on the site).

New identity - new plans for the future

The over-crowded market in the cosmetics industry is constantly changing. The challenges of the domain are the engine that drives the business towards considerable achievements. And all the challenges create new opportunities. Following the rebranding follows the substantial expansion of the product portfolio, and the next item on the company's agenda is the release on the international market of cosmetic products on the wave of a growing demand for natural products, formulated with plant ingredients, which do not harm health. And Viorica has all the necessary tools to achieve this ambitious goal.

Vlad Chirtoca, Marketing Director: „The last two years have changed the company. We expanded our scientific team and involved dermatologists in the development of products, the partnership between local scientists and research organizations from abroad was initiated. This was, in fact, the third stage in the development of the company, which aims to create the necessary foundation for our competitiveness for the exit to the external markets, to become a world-renowned brand. The new visual style of our brand aims to reflect these vital transformations of the products, but also the Viorica company.”

The source: Viorica a trecut printr-un rebranding amplu: [online] [citat 8.03.20]. Disponibil: diez.md